People spend 90% of their time indoors and we want to do everything we can to ensure that their indoor surroundings make them as healthy and productive as possible. This aim is given substance by a four pillar strategy consisting of, operational excellence, innovation, expansion (both into new geographic regions and to fresh customer markets) and good communications.
We always strive to put the customer first and ensure we understand what they need. Based on these customer insights, we can drive our innovation efforts through three key areas:
1. Creativity and design- delivering winning products that achieve the desired results
2. Functionality- adding functions that make our products stand out, improving health and wellbeing
3. Cradle to Cradle®- creating a new business model that leads to healthier products and develop the capability to recycle and reuse materials
It is by innovating in this way that we can deliver great products, deliver superior customer service and uphold our responsibilities to society and the environment.
We have new and exciting challenges to meet our customers' needs in existing markets (commercial, consumer, hospitality, marine, aviation and sports) as well as new, high potential channels (such as health and education) and new geographic areas (such as Latin America and Russia).
Ultimately, we want to be the world leader in making environmentally responsible flooring products and sports pitches that deliver outstanding value in design and functionality and that contribute to people’s health and wellbeing.
Alexander Collot d'Escury (CEO Desso Group)